How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
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Grace Hammond
- Jan 12
- 5 min
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Grace Hammond
- Sep 23, 2022
- 6 min
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Grace Hammond
- Jul 27, 2022
- 6 min
Sound provides a massive opportunity for brands to get between someone’s ears!
SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.
Lu Scott
- Dec 15, 2021
- 4 min
No, no limits, we’ll reach for the sky
Talking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these...
Lu Scott
- Nov 10, 2021
- 2 min
Like a rubber ball….
Continuing our focus on the special culture at SoundOut, we thought we’d introduce you to the lovely Emily. Like the Bobby Vee song from...
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