Audio

Audio Branding 

SoundOut is a world leader in consumer testing for audio branding.  With our proprietary BrandMatch methodology you define your brand personality and this becomes the central benchmark in every project we conduct against which we quantitatively measure each mnemonic and anthem.

 

In addition, we have extensive experience in attribute testing and recall and also apply over 10 years experience as the world leader in music testing to deliver an unmatched depth and breadth of insight. 

 

SoundOut works closely with many of the world’s leading sonic branding agencies as well as directly with leading brands and is able to run projects in any country in the world.  

 

Audio branding is becoming increasingly important for brands to cut through and build an instant emotional connection with consumers.  Indeed 60% of consumers believe that audio is more memorable than visuals.  Why do the majority of consumers build music playlists but rarely video playlists?  Because music has a unique and instantaneous ability to communicate complex emotion and character in a way that video rarely achieves.  Human relationships are primarily built on audio communication and brand relationships are no different.

 

An increasing number of companies realize that defining an audio brand is only the first part of the process.  It is also critical to ensure that the proposed audio brand is strongly communicating the correct brand emotions/archetype to consumers as well as rapidly building affinity via strong recall.  SoundOut’s suite of uniquely powerful tools and technology brings the consumer deep into the audio branding process.  This ensures that any proposed audio brand is distinctive, memorable and, most importantly, resonates with and reinforces the core brand personality.  

 

 

Some of our recent clients

Music testing

For many years SoundOut has been the undisputed world leader in new music testing and has a comparative database of over 500,000 tracks that have been reviewed and rated by consumers.

 

Working with the world’s largest record labels, radio stations and independent artists, SoundOut powers unique predictive analytics products across the music industry, testing over 1,000 tracks a month. In addition SoundOut powers white label testing services for a number of artist services businesses including TuneCore's ‘Fan Review’ product reaching over 1 million independent artists worldwide.

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