SoundOut works extensively with agencies, brands and programmatic platforms (online and digital out-of-home) to predict creative impact and effectiveness. SoundOut’s 2.5 million strong consumer base enables advertisers to test any number of creative executions in real time to ensure campaign creative is optimized before campaigns go live.
SoundOut can test concepts, copy, pop-ups, imagery, video and, for outdoor, simulated context to measure impact, brand recognition and moment and depth of comprehension.
When integrated with programmatic platforms, SoundOut dynamically builds prediction models using SoundOut consumer outputs, in market performance data and machine learning technologies to predict campaign effectiveness with target demographics before campaigns are launched.
Clients can launch campaigns in the confidence that the creative is optimized and that the ROI will meet or exceed internal targets.