SoundOut has recently entered into a partnership with a leading player in the advertising space under which SoundOut will power an innovative new predictive insight product for advertising agencies and brands.

Once launched, this will enable advertisers to test whether music being considered for commercials supports the brand values and the commercial brief. It will also enable clients to test multiple soundtrack options against the same video content, ensuring the most appropriate track is synced and resulting in the most compelling combined creative for the client.